What does the future hold?

Gamification Designer

As a mom of two teenage daughters, I often find myself thinking about what the future holds. What will the world be like in 10 or 15 years from now as they become young adults and launch careers of their own?

Like all parents, my husband and I do our best to prepare our kids for the big bold world, but it’s sometimes tough to give them advice when we’re not quite sure what to expect ourselves.

As both a marketer and a parent, I’ve had the pleasure of working on my company’s latest project, the CST Inspired Minds Careers 2030 initiative. While this work has opened up my mind to the incredible possibilities that exist for our children, it has also (thankfully!) given me some peace of mind about the future.

First, let me explain what the program is all about.

The Inspired Minds Careers 2030 program is a digital job fair of the future that we’ve developed in partnership with foresight strategists and subject matter experts across a wide range of industries. We landed on these emerging careers by analyzing macro trends that we overlaid against jobs that exist today, the probable intersection between certain jobs, disciplines and industries and entirely new jobs that have yet to be created. While these job descriptions may be speculative in some instances, many are also quite plausible as they’re backed by trends such as an aging population, advances in technology and climate change.

The range of jobs that will be available in the year 2030 is fascinating to say the least. We examined everything from robots in the home, drones in our neighbourhoods, borderless communities, alternative currencies and the project economy to technological advances in medicine, sustainable energy, urban farming, networked communities and the implications of personal brand management in a digital world. The list goes on and on.

Here are some of the key observations I’ve made.

1. Mobility in the job market is likely to continue to increase

Our research tells us that more and more workers will move around in their career. For most, gone will be the days that you are streamlined into one disciplinary area - and this certainly isn’t a bad thing. Mobility will become the norm rather than the exception, and lifelong learning will be woven into our day-to-day lives like never before.

To prepare our children for the future workforce, we need to place less pressure on streamlining them into certain career paths early on and encourage them to be open-minded. One way to do this is to explore multiple academic courses to round out their thinking, as this will only help prepare them for the requirements of the jobs of the future.  

2. Post-secondary education will continue to be a key requirement for the majority of careers

There’s no question that a post-secondary degree will continue to be a valuable asset for most job-seekers in 2030, but it will no longer be the only requirement they need to carve out a successful and rewarding career. The importance of soft skills will be paramount as well.

As parents, we should encourage our kids to pursue post-secondary education (and explore different disciplines they may not have imagined) while also urging them to look beyond the classroom. They should work with diverse groups (international exchanges are a great way to get this exposure), collaborate with others, practice critical thinking skills, learn how to sell an idea, become agile and develop resilience to change. When my generation was graduating from university, we assumed our degrees were enough to land us a decent and rewarding career. Today, participation rates in universities and colleges have increased significantly and will likely only continue to rise – which means that it’s becoming even more important to arm yourself with the softer skills that will help you stand out in the workplace of tomorrow.

3. Math and science will continue to play a key role – but don’t forget the arts

There’s been much discussion in the media lately about the role that science and math will play in the development of our future generation. While both subjects will remain important for future careers, we simply can’t forget about the arts. We’re seeing more of a blurring of the lines between disciplines these days, with Apple being a great example of a company who led the charge. By creating a product with superior design and leading technological features, they have attracted some of the best talent around the world and created a demand for an entirely new skill set. This type of intersection between design and technology will continue to shift the job market and skill requirements for certain jobs in the future.   

I encourage all parents and their children to take a look at what the future holds by visiting CST’s Inspired Minds Careers 2030 website. We will be adding new job descriptions and articles from industry thought leaders every other week, so be sure to sign up for our email alerts. It’s a big bold world that we’re preparing our kids for, but it’s one that’s filled with amazing possibilities and very rewarding career possibilities – that I’m sure of!

Enjoy the learning process! 

What does the future hold? | CST Blog | C.S.T. Consultants Inc.


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